Are you looking for a new challenge in your marketing career? Are you motivated by a fast-paced environment being part of an energetic team activating market shaping communication for a leading B2B brand?
About the position
We are looking for a Brand Activation Specialist to our client Essity, to support and coordinate the consistent activation of Tork branded materials and communication in the Region. In this role you will receive, localize and activate brand communication working closely with customer marketing teams in each country. A structured approach and ability to collaborate well in a matrix organization would be an advantage.
The role is based in Gothenburg, Sweden and reports to the Regional Brand Activation Manager in our Transatlantic Professional Hygiene BU.
This is a fixed term contract from June 1st 2025 till December 31st 2026, with a mutual 1 month notice period.
What you will do
- Traditional advertising – Coordinate media booking plan with agencies, supply assets and ongoing reporting
- Organic & boosted SoMe - Coordination of BU developed posts and ownership of local SoMe calendar including development of local posts
- Translations – Receive and approve Swedish translations of centrally developed marketing material
- Internal newsletter – Creation of European master and localization of regional version
- Trade show promotions – Coordinate trade ads + boosted LinkedIn posts for selected trade shows
- Tork Advocacy – Manage continued roll out of advocacy program for LinkedIn in region North
- Regional brand support – Support and coordinate local brand initiatives where brand support is required
- Ambassador for Tork brand guidelines – Be the go-to person for regional support on brand guidelines
- Reporting - Ongoing reporting on brand activation including presentations for Regional Marketing Team
Who you are
- University Degree or equivalent
- 2 years’ experience in a marketing/brand or communication role
- Strong understanding of the full scope of digital marketing
- Relevant (ideally B2B) business understanding
- Experience in working with digital marketing and coordinating marketing agencies
- Ability to work in a matrix organization
- Structured with an eye for details and the ability to work with short deadlines
- Excellent English and native Swedish knowledge
As well as a passion for brand marketing you are customer/consumer focused. You are self-motivated and capable of delivering on short deadlines in a fast-paced environment. You should be goal orientated with an ability to work effectively according to defined processes. You can understand the holistic view and work both tactically and strategically. As part of a matrix, you can network and collaborate effectively and enjoy working with others. Excellent Swedish and English required as internal business language is English, and you will handle reviews and adjustments of Swedish translations.
About Business Unit Professional Hygiene and Tork
With the global leading Tork® brand, Professional Hygiene is one of three business units within Essity. Focused on tissue, towels, napkins, wipers and skincare products, dispensing systems and solutions used in commercial settings, the business unit brings customers expertise in hygiene, functional design and sustainability.
You’ll find Tork products in office buildings, healthcare facilities, restaurants and hotels, schools, manufacturing sites, arenas and other public venues. The Tork brand is sold in more than 100 countries and is known for its innovation, having earned 350 patents over the past 10 years and many awards for design and service. Today we are bringing digital solutions to customers with Tork Vision Cleaning a cloud-based service that is revolutionizing facility cleaning.
Already the global market share leader, we work every day to be the global “shaper” of professional hygiene solutions. When you work here, you are part of a team dedicated to insuring our customers – and their customers – are always ready for business.
Contact Information
If you have any questions about the position or the recruitment process, you are warmly welcome to contact the responsible recruiter: Jemima Hammarström via jemima.hammarstrom@adecco.se
If you have questions regarding registration, please contact Adecco´s Candidate Support: info@adecco.se
Welcome with your application!